If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling.

Learn how to build relationships, present your product and negotiate successfully to achieve the best business results. You'll discover how to research your market, perfect your pitch, close the deal, and attract further business opportunities.

Inside this slim and portable sales book you will

-A...

If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling.

Learn how to build relationships, present your product and negotiate successfully to achieve the best business results. You'll discover how to research your market, perfect your pitch, close the deal, and attract further business opportunities.

Inside this slim and portable sales book you will

-A practical, 'how-to' approach that teaches you how to sell your goods and services to other businesses
-'Ask yourself' features encouraging self-reflection and self-growth
-Step-by-step instructions, tips, and checklists, to engage and challenge readers
-Eye-catching illustrations, graphics, and tables
-Real-world case studies to demonstrate and explain problem-solving and build confidence

From experienced business managers to entrepreneurs and business students, this guide will equip you with the critical thinking skills and sales techniques to suit your business needs.

Covering every step of the sales process, you will learn how to build meaningful relationships, understand the needs of your customers, resolve difficult objections, and close that crucial sale.

What's new?

An essential business companion in our hybrid working world, this sales book offers the latest guidance on building business relationships and making sales pitches from a distance.

Up-to-date with all the latest trends, Essential Selling offers advice on how to sell remotely, including the best technology and digital techniques for working from home.

Don't miss a business beat!

Dive deeper into the Essential Managers series; a curated collection of 10 business management books that help boost productivity and improve performance.

In Essential Selling you will find original material that complements other titles in the series, including Essential Leadership, and Essential Managing People, so you can find the business guidance that's right for you.