''Easy to read, mind tickling and pleasantly unconventional". Theodor Kockelkoren, Executive AFM, the Netherlands Financial Authorities Learn from the porn-industry how our banks can change. This book by banking-insider Hans Eysink Smeets explains how our bankers can use the Information Retail Revolution to double their consumer focus at half the cost. That means double fun for all of us. As customer and as...

''Easy to read, mind tickling and pleasantly unconventional". Theodor Kockelkoren, Executive AFM, the Netherlands Financial Authorities Learn from the porn-industry how our banks can change. This book by banking-insider Hans Eysink Smeets explains how our bankers can use the Information Retail Revolution to double their consumer focus at half the cost. That means double fun for all of us. As customer and as taxpayer. A must-read! Hans Eysink Smeets is one of the world's leading retail consultants. He's worked in 32 countries on 5 continents, for market leaders in supermarkets, hyper-markets, banking, postal services, FMCG, cars and many more.