In 2021, Benjamin began posting content that...

In 2021, Benjamin began posting content that focused on the whys and hows of baking. For the past 2 years, he's grown an engaged audience on TikTok (1.2M), YouTube (557k), and Instagram (865k). Like his classroom teaching, his videos center around explaining how baking works by offering specific examples and demonstrations. Most notably, what separates his content from the other baking and baking science videos is that it shows what happens when an ingredient substitution or a procedural step goes wrong-whether it's because a creaming step was executed incorrectly or a meringue wasn't whipped properly. He goes beyond simply repeating the same explanations without the procedures to back them up.

In his debut cookbook, Benjamin will apply his trademark scientific approach to home baking, offering a sort of "bake your own adventure" experience for readers. Beginning with the fundamentals any baker should master, Benjamin will then encourage readers to take those skills and run with them. The bulk of the book will focus on the recipes, which will be presented to encourage the reader to consider the techniques and science behind the recipe to help them customize for their desired flavor and texture outcome.